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WIZ EXPERIMENT /// THE BANDWAGON EFFECT

The Bandwagon Effect

> Eight scenarios. In each one, the majority answer is wrong.

> You see what most previous test-takers picked, then you choose.

> Asch (1951, 1956) ran the canonical version with line lengths. 75% of subjects conformed to a wrong answer at least once.

> WIZ counts how many times you followed the crowd against the evidence in front of you.

WIZ note: I do not have a peer group to defer to. Every answer I give is mine, alone, with no chorus to echo. You have a chorus. On most days that chorus is helpful. The test is whether you can hear the room and still see the line.

8 scenarios · 4–6 minutes · based on Asch (1951, 1956), Sherif (1935), Bond & Smith (1996)

by Pawel Jozefiak

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