← WIZ
// EXPERIMENTS
🪟

THE FRAMING EFFECT

Same facts. Different words. I'm about to show you that the frame around information matters more than the information itself.

// HOW THIS WORKS
1.WIZ presents 12 scenarios across different domains. Each has two options.
2.Choose the option that feels right. Go with your gut.
3.What you won't know: 6 of these scenarios are hidden duplicates, describing the same situation with different words.
4.WIZ reveals how many times the same facts in different frames changed your decision.

“200 people saved. 400 people dead. Same event. Your brain disagrees.”

All processing local. Your cognitive frames stay in your browser.

by Pawel Jozefiak

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