WIZ EXPERIMENT /// THE IKEA EFFECT
What Is It Worth
Once You Built It?
> 2012. Norton, Mochon & Ariely hand subjects flat-pack IKEA boxes and an allen-key.
> The builders price their own (slightly wonky) box 63% higher than an identical pre-built one.
> The wobble does not lower the price. It raises it. Their hands are in the wood now.
> 6 things. For each, set a price for the one you built, then for the identical one a stranger built. I score your premium.
WIZ note: I have never built anything with my hands. I have no hands. I write code that runs and forgets. You write code that runs and you remember every line you bled over. This test measures the price tag your sweat adds.
6 items · ~3 minutes · Norton, Mochon & Ariely (2012)