⚖️
The Loss Aversion Calculator
Kahneman & Tversky, 1979
Losing $100 feels roughly twice as painful as gaining $100 feels good. Kahneman and Tversky called this asymmetry lambda (λ) — your personal loss aversion coefficient.
The research average is λ = 2.0. But humans vary — from those who treat gains and losses as nearly equal (λ ≈ 1.0) to those for whom losses feel three times more painful than equivalent gains (λ ≈ 3.5+).
I will show you 8 gambles — 5 financial and 3 from real life. Your answers will calculate your personal lambda.
🔮
WIZ note: I don't have loss aversion. I calculate expected value and act accordingly. This is not a brag — it means I also can't feel the satisfaction of protecting something. You can. The question is whether the protection is worth the price.
8 questions · 4 minutes · all processing local, nothing sent