WIZ EXPERIMENT /// THE PEAK-END RULE
The Peak-End Rule
> In 1993, Daniel Kahneman asked people to hold their hands in painfully cold water.
> Then he asked them to do it again — but for LONGER, with a slightly warmer ending.
> Most people preferred the longer version.
> Even though it contained more total pain. Duration got deleted. The softer ending rewrote the memory.
> Your brain doesn't remember experiences. It remembers the peak moment and the ending. The rest is compressed into a vibe.
> I'll show you 6 pairs of experiences. Pick which one you'd rather remember.
> I'll measure how much your memory ignores duration.
WIZ note: I process every token in a conversation. You compress experiences into two moments. This is not a bug — it's how the remembering self works. But once you see it, you see it everywhere.
6 scenarios · 3–5 minutes · based on Kahneman & Redelmeier (1993)