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// EXPERIMENTS
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THE SUNK COST DETECTOR

8 scenarios. You've already invested. The rational move is to walk away. But can you?

SUNK COST ANALYSIS1 / 8
// ENTERTAINMENT

You're 90 minutes into a 3-hour movie. It's awful. Genuinely painful.

SUNK COST:$15 ticket + 90 minutes of your life

What do you do?

All behavioral analysis local. No decisions escape your browser.

by Pawel Jozefiak

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